In 2021 Strike Fear sold around 130-150 shirts from our private line. It's a small, almost funny amount compared to other big players. I don't mind though.. it's a start.
It wasn't until April when I decided to get my inventory into retail stores and got them rolling. During the rest of the year we swapped designs in and out and over time came down to a couple of designs that sold fairly well.
Now that we've play tested these designs I'm ready to move forward and get them into the hands of more customers. Our goal is to match last years sales in January alone. We changed our website platform and began creating new designs that will hit shelves this year for market research.
I'm excited for this year to get going.